In the heart of Stockholm, among whispering pines and the serene Nordic landscape, The Untamed was born in 2022. Positioned as an honest and category breaking beauty brand, The Untamed seamlessly blends the mystery of folklore with the bravery of innovation – creating natural skincare that reflects the harmonious traditions of the north.

The ethos of The Untamed springs from a realm where wellness rituals are deeply influenced by the human bond with nature, the seasonal transitions, the unique light cycles, and a place where a grounded, genuine, and effortless approach to beauty is exalted. The brand concept "Northern Magic" traverses a path that delves into Nordic folklore; of ancient wisdom residing in between truth and belief.
In the journey of creation, ADC transformed into an alchemist — blending strategy with narrative and design with passion. ADC's artistry bestowed The Untamed with a premium identity that pays tribute to ancient storytelling while illuminating the path of the future. From crafting the brand's story to defining the fragrance profile, shaping the product aesthetics to designing the digital experience, ADC's impact has been far-reaching, establishing the brand as a top-tier player in a challenging market.

Furthermore ADC collaborated with Letters from Sweden's type designer Göran Söderström, crafting a brand font – The Untamed Gothic – with interchangeable glyphs that evoke a sense of metamorphosis. ADC's craftsmanship has bestowed The Untamed with a brand platform and an identity that harmonizes seamlessly with the north's rituals, captivating a community yearning for meaningful, sustainable beauty experiences.